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Email Sender and Provider
Coalition web site |
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The Email Sender and Provider Coalition (ESPC) was
formed to fight spam while protecting the delivery
of legitimate email. The ESPC members have
recognized the need for strong spam solutions that
ensure the delivery of legitimate email and have
been very active in the war against spam.
LeadPro uses these
concepts and methodologies to ensure maximum
delivery of email communications and fight spam. |
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Improving Email Deliverability
- from Microsoft |
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Microsoft being the maker and supplier of widely
used email related software such as Microsoft Office
Outlook, Microsoft Exchange and Windows Live / MSN
Hotmail, carries a tremendous significance in the
email marketing arena. Millions of consumers use
Hotmail as their primary email address. If you are a
B2C (business to consumer) marketer, taking care of
the hotmail requirement in your email campaigns is
all the more important. This paper from Microsoft
provides strategies for improving email
deliverability into hotmail accounts. |
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Resources for Email Marketers
from Return Path |
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Return Path is an email performance management
company. This site provides several online resources
for email marketers. If you send commercial email,
you have a reputation, whether you know it or not,
whether you actively manage it or not. Return Path�s
findings show that reputation is the main driver of
email deliverability success. |
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Marketing Concepts
and Books by
Seth Godin |
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Seth Godin is the popular new age guru in the world
of marketing, especially emarketing.
Seth Godin's Blog
is one of the widely read marketing blogs today. He
has written several books on marketing, including:
- Permission Marketing: Turning Strangers into
Friends and Friends into Customers
- Unleashing the Idea Virus
- Purple Cow: Transform your business by being
remarkable
- Small is the new Big
- All Marketers are Liars
- Free Prize Inside
- Survival is not enough
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Marketing Professionals |
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Marketing Know-how from Professionals and Professors |
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Marketing Sherpa |
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Resource that publishes useful news,
case studies, and best practices data about internet
and integrated emarketing. |
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Guerilla Marketing
by Jay Conrad Levinson, the Father of Guerrilla
Marketing |
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Guerrilla Marketing has become a landmark book in 41
languages for one simple reason: it works like no
other marketing: to maximize your profits and
minimize your investment. Small and large businesses
alike have applied the principles of Guerrilla
Marketing because of their simplicity, common sense,
and record of being proven in action. One of the
main reasons that businesses fail is lack of
marketing insight. Guerrilla Marketing provides that
insight. |
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Wikipedia resources
on E-mail Marketing |
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Wikipedia web site (the most popular example of Web
2.0 - excluding
YouTube,
MySpace and
Facebook) provides
user generated content on every subject in the
world. It also includes links for several useful web
sites on email marketing and allied subjects. |
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Marketing Solutions from
Anagha Group |
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Anagha Group specializes in customer centric sales
and marketing solutions with cutting edge technology
tools and highly experienced subject matter experts.
In addition to lead management and email marketing,
rewards / rebates management, claims processing,
promotional marketing, franchise management,
warranty processing, customer data integration, CRM
integration, search engine optimization (SEO), pay
per click advertising (PPC) and customer loyalty
management (CLM) are some of the core areas in which
Anagha Group offers its solutions and services. |
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Selling Power Magazine Web
Site |
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Selling Power is a leading magazine focused on sales
and marketing. |
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Coalition against unsolicited
commercial email (CAUCE) |
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Can-Spam Act of 2003
- Controlling the Assault of Non-Solicited
Pornography And Marketing Act
of 2003. |
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The CAN-SPAM Act of 2003 was signed
into law by on
December 16,
2003, establishes the United States' first
national standards for the sending of commercial
e-mail and requires the
Federal Trade Commission (FTC) to enforce its
provisions. |
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Target Marketing Magazine
web site |
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This site has tons of information on lead
management, email marketing, target marketing,
direct mail, fulfillment, contact centers, database
marketing and other marketing areas. |
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* Please note that these sites
are owned and managed by third parties and for your
information only. We are not responsible for the
contents, availability, correctness and usage. |
