Email Design With LeadPro Designer

A major part of Email Campaign planning is the Email Design, which includes planning the email layout and contents.

Critical data elements such as From Name, From Email ID, Reply To Email ID, and Subject Line are finalized at this stage and added to the Campaign parameters. These elements are the most important one from CAN-SPAM compliance perspective as well the Email Deliverability perspective.

LeadPro supports HTML format, Text format and Multi-part format for the emails. In HTML formatted emails, inclusion of web links (URLs) and images is a major decision to be taken in this stage. As image blocking is a major issue affecting email deliverability and email open / click rates, it is essential to arrive at a trade-off.