Defining Data Contents

The first step in setting up a Sign-up Form for a List is, deciding the data that needs to be captured from the subscriber. The List Growth depends on the number of fields; if the data fields are more, you are likely to get fewer subscribers. At the minimum, you can capture the Email Address data alone. Any field included in the List, including the Custom Fields, can be included in the sign-up form. It is critical to think through the data requirements and finalize the sign-up form. Once sign-up form is finalized, it may be difficult to change the data fields again, as the previous customization work will be lost.