Introduction

Email is the cheapest mode of Marketing Communication in today's Internet dominated world. It can be used to drive more traffic to your interactive marketing and / or ecommerce centric websites. It helps acquire more leads / prospects and keep in touch with the existing customers for cross-selling and up-selling. LeadPro helps to leverage the advantages of Email Marketing.

Creating and maintaining a permission (opt-in) based subscription list is the foundation of email marketing. LeadPro consists of all required functions to capture subscription / contact addresses with the email address and other optional information, maintain the list, manage opt-in and opt-out requests and reporting. The list data can also imported from other sources provided the list is permission based. This tutorial provides an overview of these list management functions.