Updating Subscriber Opt-Outs

Subscriber Opt-out (Unsubscribe process) is the most critical component of CAN-SPAM compliant Email Marketing practice. LeadPro supports both on-line opt-out (Quick Opt-out) and manual opt-out processes.

While most of the email recipients (contacts or subscribers) use the on-line method to Unsubscribe (by clicking on the Unsubscribe link on the email message footer), there are others who call in, send a regular mail or send an email requesting to opt out of the subscription lists. In such cases, the list owner can select the respective email records and manually process opt-outs using the Opt-out process of LeadPro.