Internet Lead Distribution, Routing and Delivery to External Lead Buyers - Tutorials

The system can be used to capture, aggregate, centrally manage and distribute leads such as Insurance leads, Mortgage leads, Loan Modification leads, Real Estate leads, Debt Consolidation leads, Business Opportunity leads, Auto Warranty leads, Automotive leads, Home Warranty leads, Legal Service leads, Tax Debt leads, Higher Education leads, Student Loan leads, Satellite TV leads, Dentistry Service leads and other such consumer leads.

• Lead Clients / Lead Buyers Profile Maintenance: Complete profile of your lead buyers including contact information, associated sales rep, lead types and profiles, geographic territory (such as counties, states, zip codes), payment card information, default lead delivery methods, outgoing / lead delivery API specifications and sub-account information can be maintained in the system.

• Custom Profiles for Multiple Lead Types: As a Lead Generation company, Seller or Service Provider, if you are handling multiple lead types / verticals, several lead profiles can be created and maintained in the system.
   

• Landing Page and Lead Capture Code: Lead Capture code required for the landing pages on your web sites can be generated using the system. You can layout and design the landing pages and lead capture forms per your taste and site requirements, and embed the lead capture code provided in order to submit the captured data to the lead system. The code include front-end data validation scripts and tracking code capture script. (Note: LeadPro247 system is NOT meant to be a landing page template design / generation tool or replacement for web page / form design tools.)
   

• Interfaces to Lead Vendors' Lead Generation Systems: Apart from your own landing pages, you might use multiple lead vendors and affiliates to generate leads for your customers. The LeadPro247 lead capture system supports multiple capture modes including simple HTTP Form Posting, Web services (SOAP) based API and Email parsing.
   

• Lead Data Validation: The system helps internet lead generation and demand generation firms to improve the quality of lead data by employing lead validation and scrubbing techniques. For example, the phone number can be validated for proper formatting and numeric content. Data elements such as first name, last name and account / company name can be matched verified against a set of unwanted words / text strings and marked as rejected, if necessary. Email address can be validated for proper formatting as well as top level domains (TLDs). Please note that Lead Data Validation after capturing and aggregating in the database does not help much. You should try to introduce as much intelligence on the lead capture forms as possible, so that the data can be captured and validated at source before the the prospect leaves the landing page.
   

• Appending Geographic Data to Leads: If your lead generation / vendor sources are providing only the Zip code, the LeadPro247 lead distribution and delivery system can append the State (province), City and County data to the lead profile. The system can also append latitude and longitude data and country / region data based on the IP address of the browser. While deriving at the data using these partial inputs may not be 100% accurate, the resulting data will certainly add significant value to the lead profile.
   

• Online Lead Verification: LeadPro247 includes an optional Online Lead Verification module. As the leads are captured from your landing pages and other sources, the system can verify the lead data in real time by connecting to data service providers. Lead name, Phone number, and Address can be verified in such a fashion. Online lead verification will help weed out wrong and incomplete information and can significantly improve your lead conversion rates and increase customer satisfaction, if you are a lead sales company. Note that lead verifications are provided on a pay-per-transaction basis in addition to a small monthly fee.
   

• Lead Distribution Rules / Pricing Schedules / Filter Sets Definition: The system supports extensive lead distribution rules including exclusive / non-exclusive sales, round robin method, lead profile filters such as geography, radial distance (miles), lead source, campaign, publisher, and type of leads, etc. The system also supports Ping Tree method and auction based method for lead distribution. Lead Pricing can vary based on number of times sold, age of the lead, exclusivity, client priority, volume of the order, etc.

• Real Time Lead Orders: Leads can be distributed in Real Time, as soon as the leads are received in the system from lead generation / procurement sources. The real time leads can be distributed on exclusive or shared basis.
   

• Aged / Old Lead Orders: The system also supports Aged / Old lead order processing and delivery of leads in batch mode.
   

• Multiple Lead Delivery Modes: LeadPro247 lead distribution software supports multiple lead delivery modes including Instant Email Message Alerts to web / smart phones, API / form posting, delivery to sub-account (for lead management and tracking), Text messaging (SMS) and Fax delivery (optional). Note that delivering leads via SMS and Fax will involve additional transaction fees (per page / message).
   

• Instant Email / SMS / Fax Alerts: The lead delivery email alert messages can be easily setup from templates and fully customized using profile tags. The messages are formatted in easy to read fashion for smart phone use.
   

• Automatic and Order Specific Payment Processing: The system supports a number of payment processing options. Payment can be processed for each order or each lead delivery. Payments can also be taken in advance for real time orders and replenished using automatic capture from credit cards based on set threshold triggers. Or even the payments can be handled outside of the system and accounted. Per Lead Payment can be aggregated and captured on a daily / weekly / monthly basis too. You may also capture (post paid) payments after a certain credit period.

• Support for Multiple Payment Processing Gateways: LeadPro247 system supports multiple gateways including  Authorize.Net, PayPal PayFlowPro, Google Checkout, etc. for taking online payments from lead buyers. Note that you must have your own merchant account and payment gateway account in order to process online payments through the system. The credit card information is stored in secured databases and we follow PCI compliance standards. SSL is used to access and transmit credit card information during the payment process.
   

• Credit Request Approval Process for Bad / Invalid Leads: Lead buyers can submit Credit Request through the web by clicking on the credit request links in the lead alert emails. They can also login to the sub-account in the application and submit Credit Requests in the Manage Leads module. Each credit request has to be reviewed by the seller and approved in the system.

• Lead Retrieval and Management System Access for Lead Buyers: Lead buyers can be provided with direct access to the lead retrieval, tracking and management system. After logging in, the buyers can view their orders, leads, and, track and manage the leads. You can provide lead management system features with minimal cost per user. The following three levels of access are available to the lead buyers:

  • Basic Level - Lead Retrieval System to access and view leads
  • Medium Level - Lead Tracking System to view, track and manage leads
  • Premium Level - Comprehensive Lead Management and Drip Marketing system to access leads, assign to sales reps, track sales stages, manage follow-up activities and nurture leads with drip marketing campaigns.

• Interface to Lead Buyers' lead management or CRM systems: The leads can be delivered to the buyers' CRM or lead management database systems using outbound API interface.
   

• Lead Distribution Analysis Reports: A number of reports for day to day operations as well as management are available in the system. All reports are delivered in real time. The reports include extensive filter and drill down features. Some of the key reports included in the system are:

  • Lead Delivery Statistics Summary
  • Leads Returned - By Clients
  • Leads Returned - By Source
  • Leads Returned - By Lead Type / Lead Profile
  • Lead Sales Analysis
  • Profitability - By Client
  • Profitability - By Source / Lead Campaign
  • Lead Order Statistics (by Order Status)
  • Payments from Clients
  • Refunds to Clients
  • Lead Buyer Statement
     

• Fully web based software: There is no need for any hardware or special software to install. The software is accessed over the internet and charged on the basis of monthly subscription fees. No need for any long term contract. Full service and monthly operations support options are available at additional cost.
   

• Professional Services: Custom required, professional services are also available at reasonable fees. You can focus on your core business rather than fighting with technology issues. We can co-ordinate with your publishers, affiliates and clients and provide seamless technology services to your lead generation, distribution and delivery operations.

Sales Organization Setup

Lead Journal Definition

Lead Assignment

Lead Tracking and Management

Lead Analysis Reports / Metrics

You may request a Sales Lead Tracking, Distribution and Management Free Trial account (no obligation, no commitment, no contract) and test drive the LeadPro247 Lead Tracking, Distribution and Management service to see how the lead distribution and routing features will fit your business specific requirements.

In order to evaluate your business requirements and set up the account, an implementation team member will contact you for gathering additional information specific to your organization's business process.

Lead Distribution Information Documents
Please download a copy of LeadPro247 Internet Lead Distribution, Delivery and Management software information sheet in a PowerPoint slide format.

If you are a lead company or just planning to get into internet lead generation and distribution business, here is a brief overview guide for lead generation and distribution software practices.