Email Marketing Automation functions are summarized in the following high-level overview tutorials. To view the a functional area, click on the link below the respective functional area title. Please note that the features and functions of email marketing module will vary depending upon the Application Edition and Subscription Level.
Overview of LeadPro247 Email Marketing Automation Service (7 Minutes)
| Functional Area | Functions Included |
Email List Maintenance |
Creating a New Email List Adding Custom Data Fields to the List Updating List Parameters Adding Email Addresses to the List Setting Up Subscription Forms to capture Email Addresses Opt-out handling and management Updating Existing Addresses Importing Addresses to the List |
Sign-Up Forms Management |
Defining data to be collected in the Signup Forms Selecting opt-in Method (Opt-in, Double Opt-in) Including CAPTCHA Security in the sign-up forms Customizing Sign-up forms and messages Linking to Sign-up Forms Capturing Addresses from your web site |
Email Campaign Creation |
Creating a new Email Campaign / Broadcast Adding Addresses from List(s) Filtering Addresses (Target Marketing) Removing Addresses |
Email Layout / Content Creation |
Deciding Content Format Deciding Content Source System Templates Custom Templates Past Campaigns as Content Sources Creating Custom Contents Message Personalization Adding Survey Invitation URL link Using Images in Email Messages Saving and Editing Contents |
Campaign Finalization |
Finalizing Campaign Parameters Google Analytics Tracking Properties Testing Email Messages Scheduling for Email Delivery |
Reporting & Campaign Tracking |
List Summary List Analysis by Domain Activity By Email Address Subscription Statistics Campaign Snapshot Campaign Summary Campaign Analysis Domain Analysis Campaign Activity Application Usage Metrics |
WYSIWYG HTML Editor |
Inbuilt WYSIWYG Editor Features of Editor Incorporating Images Including Links and URLs Custom Templates Creation Campaign Email Message Creation |
Address Filters for Trageting |
Target Marketing Selecting Addresses from Lists Using Filters Manual Selection of Email Addresses |
Drip Emails / Autoresponders |
Setting Up Drip Campaigns Defining Drip Email Triggers Tracking Drip Email Campaigns |
Image Library |
Uploading Images to the Image Library Listing Images in the Library Viewing Images Using Images from the Image Library |
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