Introduction

Email Campaign Definition is the first step in the emailing process. Each email broadcast is called as a Campaign in LeadPro. Basic properties of the campaign are defined and the email addresses to which the messages are to be sent are added in the process. The addresses are added from the one or more subscriber Lists maintained in LeadPro. It is crucial to decide the target audience well in advance of the campaign, so that the campaign can be made effective. Sending unwanted email messages are not only waste of time and money for the user, but the subscriber might start looking at the messages as Spam.