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survey application includes comprehensive data analytics
reports. TURF analysis is used as a market research tool
by marketers and researchers.
Surveys with multiple choice questions
can be subjected to Total Unduplicated Reach Frequency
Analysis (TURF). One or more filters can be applied to
select the surveys for analysis.

Once the survey is selected, the
multiple choice questions have to be selected. In the
next step, the two or more choice have to be selected
for analysis.
In another method, number of choices
to be analyzed can be specified, without selecting the
exact choices. The system will perform a multi pass
simulation and provide the results for various
combinations.
The results of the TURF analysis and
simulation can be downloaded to Excel for further
analysis and use.
Survey Analytics reporting includes the
following reports. Click on the link to learn more about
the respective survey report.
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