| LeadPro Email
Marketing and Lead Management suite of services
includes a Conversion Tracking feature to measure the
effectiveness of email campaigns in terms of
conversions.
Conversion Tracking and Email
Click-Thru Tracking
Conversion Tracking is an advanced feature to track
the conversions from email campaigns. While Email
Click-thru tracking can measure the number of clicks
from the email messages, it can not measure the
conversions (or goals) taking place in other web pages.
Advertisers and web publishers track the conversions to
measure the Cost Per Acquisition (CPA) as opposed
to Cost Per Click (CPC) using click-thru metrics.
CPA is a much more solid measure than CPC and preferred
by Advertisers.
Conversions or Goals
When a user clicks on an URL encoded in the email
message sent via an email campaign and the click results
in certain action, then it is considered as a
Conversion. For example, when some one clicks on the
email URL link and submits a Sign-up request or Free
Trial Request, then it is called a Conversion. Or an
order placement in an ecommerce site can be considered
as a Conversion.
Tracking Conversions via LeadPro
Advertisers generally use third party tools to
measure the effectiveness of the campaigns and track the
conversions. This results in usage of multiple tools and
there is no way to see the campaign performance and
conversion results in one place in an integrated
fashion. For example, using
Google Analytics Integration
by LeadPro will help you see the results of email
campaigns in the Google Analytics reports. However
Campaign reports and conversion can not be tied
together. To simplify Conversion Tracking and lookup
the results in a unified manner, LeadPro includes
Conversion Tracking feature. A simple code snippet,
generated by a couple of clicks in LeadPro, will be
inserted into the conversion web pages (such as Free
Trial thank you page, Order Confirmation page, and
Sign-up Thank you page) by the advertisers.
Conversion Tracking Reports
LeadPro provides integrated Campaign Reports and
Conversion Tracking reports to get a total picture of
campaign effectiveness without shuffling between
applications. Customers such as advertisers, publishers,
advertisement agencies and other enterprise users can
leverage Conversion Tracking feature of LeadPro to
reduce costs and get better visibility to the ad
responses and email campaign ROI. |
