LeadPro 24|7 Email Marketing and Lead Management suite of services includes a Conversion Tracking feature to measure the effectiveness of email campaigns in terms of conversions.
Conversion Tracking and Email Click-Thru Tracking
Conversion Tracking is an advanced feature to track the conversions from email campaigns. While Email Click-thru tracking can measure the number of clicks from the email messages, it can not measure the conversions (or goals) taking place in other web pages. Advertisers and web publishers track the conversions to measure the Cost Per Acquisition (CPA) as opposed to Cost Per Click (CPC) using click-thru metrics. CPA is a much more solid measure than CPC and preferred by Advertisers.
Conversions or Goals
When a user clicks on an URL encoded in the email message sent via an email campaign and the click results in certain action, then it is considered as a Conversion. For example, when some one clicks on the email URL link and submits a Sign-up request or Free Trial Request, then it is called a Conversion. Or an order placement in an ecommerce site can be considered as a Conversion.
Tracking Conversions via LeadPro 24|7
Advertisers generally use third party tools to measure the effectiveness of the campaigns and track the conversions. This results in usage of multiple tools and there is no way to see the campaign performance and conversion results in one place in an integrated fashion. For example, using Google Analytics Integration by LeadPro 24|7 will help you see the results of email campaigns in the Google Analytics reports. However Campaign reports and conversion can not be tied together.
To simplify Conversion Tracking and lookup the results in a unified manner, LeadPro 24|7 includes Conversion Tracking feature. A simple code snippet, generated by a couple of clicks in LeadPro 24|7, will be inserted into the conversion web pages (such as Free Trial thank you page, Order Confirmation page, and Sign-up Thank you page) by the advertisers.
Conversion Tracking Reports
LeadPro 24|7 provides integrated Campaign Reports and Conversion Tracking reports to get a total picture of campaign effectiveness without shuffling between applications. Customers such as advertisers, publishers, advertisement agencies and other enterprise users can leverage Conversion Tracking feature of LeadPro 24|7 to reduce costs and get better visibility to the ad responses and email campaign ROI.
Information Document
Please download a copy of LeadPro 24|7 Email Marketing information sheet in PDF format.
Please download here a copy of LeadPro 24|7 Sales Lead Management information sheet in PDF format.
For more details and see how LeadPro 24|7 can be used to create, send and track drip emails or event triggered emails, request a Free Trial (no obligation, no commitment, no contract) and test drive the service.
