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LeadPro
Email Marketing and Lead Management service includes an
Email Parsing feature. Using this feature LeadPro
customers can import the sales leads and email
subscriber details directly from email messages received
from third party Web Publishers, Lead Generators,
corporate web sites and other sources.
Why Email Parsing
Customers using the LeadPro Email Marketing and Lead
Management subscription services can reduce errors,
eliminate time lag, avoid manual entry and avoid
programming efforts by using the Email Parsing feature.
Generally customers receive sales leads and email
subscriptions from various sources such as company web
sites, third party lead generation web sites and web
publishers advertising their products or services. Many
of the third party sources typically send the lead /
sign-up information via formatted email messages for
immediate use.
In such
cases, the users have to either re-enter the sales lead
or subscription data manually into the system or write
interfaces. There is a possibility of making errors
while feeding the data manually. All these can be
avoided by using the in-built Email Parser feature of
LeadPro email marketing and sales lead management
service.
Setting up Email Parsing
It
takes a few minutes and clicks to setup the Email
Parsing feature in LeadPro. Once a Email Subscription
List or a Lead Journal is selected, a sample email
message can be pasted into the setup window. The data /
parameters to be taken from the email message is defined
by specifying the starting tag and end text tag. The
system extracts the data from the sample email and
displays the results for the user on screen. This
feature helps to validate the parser definition. LeadPro
also provides a unique email address (ID) for each
customer, so that the incoming email messages can be
directed to that email box.
Once the email parser
is setup, the system polls the email box at frequent
intervals, extracts the data from the email messages,
and imports it to the respective email list or sales
lead journal specified during the setup process.
Multiple Parsers per Email Subscription List
Each
subscription email list can receive data from any number
of email streams. Any number of parser can be defined
for each email subscriber list in LeadPro. |
