Drip Emails
Drip emails are essentially simple event triggered emails. Drip emails are follow-up emails sent after a contact signs-up to a list in a sequence after certain number of days. An example would be:

• Send an introduction email broadcast (or campaign) on 3rd day after sign-up
   
• Send 2nd email message with more product details after 5 days from the first email (or 8 days from sign-up)
   
• Send 3rd email message with a teaser offer after 7 days from the 2nd email (i.e. 15 days after sign-up)
   
• Send 4th email message with a deadline for a special offer or purchase after 5 days from 3rd message.

Once the messages are set up and the schedule is defined, the system will automatically send the respective email message based on the number of days from sign-up. There is no need for human intervention. In the above example, Number of Days from Sign-up Date is the trigger.

Event Triggered Emails
Event Triggered Email feature in LeadPro provides much more functionality. Any event or condition or a combination of both can be used to trigger the emails. For example the properties of Subscriber Profile (such as Income, Age group, and Product preference) can be used in the trigger conditions.

Similarly, the campaign activity or subscriber behavior (such as Last Click, Last Email Open, and Last Campaign / Email) can be used in the condition of the trigger.

In LeadPro a drip email message is created as a drip campaign. This process is similar to creating other email campaigns. Once the drip campaigns are defined, the same can be associated to the trigger sequences. Hence all the features available for an email campaign can used in the drip or event triggered emails also.

Tracking
Tracking the drip or event triggered emails is no different than tracking of a regular email campaign. The campaign reports can be used to track the email opens, click thru URLs and opt-out activities.