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| LeadPro helps filling the gaps and integrating all your sales and marketing processes including web site content management, business intelligence and customer relationship management. LeadPro offers a host of features with easy to understand user interface and functions to satisfy the business needs of every business. Here is the summary of features: |
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Integrated eMarketing Solution |
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| LeadPro is an integrated eMarketing solution with extensive features in the areas of Lead Capture, Lead Distribution, Lead Management, List Management, Lead Fulfillment Tracking, Email Marketing, Reporting and Analytics. No more problems dealing with multiple systems and applications to service the prospects and leads. Every action delayed in following up a prospect is a lost sales. Hence integrating the functions in a single application helps the marketing and sales teams. |
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Mail List Management |
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| The system consists of a comprehensive list management module. It is not restricted to email lists; you can manage the complete addresses of multiple lists. This helps providing a single point of view, unlike several other email marketing applications in the marketplace. |
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| The lists can be tied to multiple business areas, product lines, lead sources, categories and types for segmentation and management. Each list can also be tied to a business owner for management purposes. The lists can be manually entered, imported from external files (such as XLS, CSV, MS Access, ASCII, and XML) or interfaced with your enterprise and CRM systems. |
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Campaign Definition and Management |
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| This module includes email campaign definition, addition of addresses, mapping one or more (full / partial) lists to the campaigns, extensive filters to segment the lists and target audience, flexible scheduling of the campaign, email templates definition (see below), campaign validation and delivery, and campaign reporting. |
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Email Templates |
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| Email Template management module provides a variety of easy to use, flexible features. The templates can be classified into multiple categories and uses. An extensive template definition module is incorporated into the system. Inbuilt
HTML email templates provided with LeadPro can be used without any programming. If you are an experienced user, you can customize the existing layouts and import your own external email layout templates. Data can be obtained from the campaign database and merged with the outgoing emails for personalization and target specific contents. |
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Extensive Reporting and Analytics |
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| The biggest drawback of the applications used today are the lack of intelligent reporting for day to day management and analytics for strategic management. LeadPro provides an array of easy to understand reports. The reports are available real time. The same data can be looked at from different perspectives depending on the business requirements. The report data can be imported to your local system for further analysis and use. The reports use extensive slice and dice and drill down features. |
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Analytical reports are provided in summary formats with drill down options. Key analytics reports are provided with graphic representations (such as bar charts, pie charts and trend charts). These reports can also be downloaded as PDF documented reports for management presentation. |
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State of the art Technology Platform |
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| While LeadPro is comprehensive in domain processes and best practices, it does not lack in using cutting edge technology. The user interface is based on the Microsoft platform using Web 2.0 and Ajax concepts, the back end uses advanced database systems such as Microsoft SQL Server and Oracle. Hence whether you intend to use it with a few thousand of leads and addresses, or millions of records the system can handle it with ease and efficiency. |
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Subject Matter Experts (SMEs) with Sales and Marketing Domain Knowledge |
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| LeadPro is designed, developed, supported and continuously improved by the sales and marketing domain experts at Anagha Group. The SMEs add enormous value in terms of streamlined business processes and best practices in eMarketing and Lead Management. |
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Enterprise Customer Services |
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| We provide configuration, customization, integration, training and support services to the enterprise customers. We work with your business and IT teams to seamlessly integrate the system with your enterprise infrastructure and applications, if you prefer to go with the in-premise licensing and implementation model. Our team can even extend operational support (such as data loading, data cleansing, exception handling, front-end web site development, and monitoring) on an on going basis. |
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Email
Marketing ||
Email List Management ||
Email Personalization
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Campaign
Design ||
Email Newsletters |
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Google Analytics ||
Advertiser Notifications ||
Email Marketing Software
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Drip Emails ||
Email
Marketing Reports |
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Lead Management ||
Lead Capture ||
Lead Distribution ||
Lead Reassignment ||
Lead Qualification ||
Lead Scoring |
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Lead Quality
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Lead Follow-up ||
Lead Analysis and Reporting ||
Conversion Tracking
|| Lead Management Software |
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