LeadPro integrates Google Analytics Tracking with Email Marketing features.

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Customers of LeadPro Email Marketing Lead management service can leverage its newly released feature to integrate with Google Analytics tracking to measure the effectiveness of the email campaigns in terms of site visits, conversion rate, and campaign ROI.
 
Troy, MI, March 24, 2008 - LeadPro, a division of Troy based email marketing and lead management services firm, announced the integration feature of LeadPro with Google Analytics tracking service. Customers can leverage the free Google Analytics reporting for measuring the ROI on email campaigns by tracking the visitors originating from the email messages sent by LeadPro.
 
Each email campaign sent through LeadPro is parsed and the URL links are converted to match with the Google Analytics tracking requirement. Customers can turn on or turn off this integration feature depending on the email campaign. LeadPro passes the campaign identifier information and Google Analytics interprets these tracking tags to provide traffic reports by medium, source and campaign.
 
Ecommerce customers using LeadPro email marketing service can measure the exact ROI in dollar terms by bridging the clicks and conversion data. Lead Management suite customers can track the lead conversion statistics and fine tune the future email campaigns as required.
 
LeadPro Enterprise Edition Customers will avail the Google Analytics Email Tracking feature free of cost. Express Edition customers can choose it as an optional feature. LeadPro will add more resources and support to educate the small and medium sized businesses so that the free Google Analytics can be leveraged to increase their ROI on email marketing.
 
About LeadPro
LeadPro, a division of Troy based Anagha Group, provides the entire range of services in email marketing and lead management domain. Since the LeadPro tool is an integrated database, customers can capture leads, organize email campaigns with professionally designed HTML and text email newsletters and promotions, track the results and measure the campaign effectiveness and get a unified view of their prospects and clients.

With no commitments or long term contracts, customer can utilize the 30 days trial period to test drive the service before signing up for the pay-as-you-use subscription service. Enterprise level customers can avail custom services and configuration support for integrating lead management and email marketing.

Anagha Group is a marketing and sales technology services provider. Other services provided by Anagha Group include event operations and administration solutions, and membership management, event registration, payment processing and analytic solutions.

For more information on LeadPro Email Marketing and Lead Management service features and implementation services, please email us at PR@AnaghaGroup.Com or call 1-877-9-LEADPRO.

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