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Campaign Management
Reporting and Analytics
The very purpose of sending email messages
is defeated, if the campaigns are not monitored, measured and tracked. A
good email campaign management solution should provide a good number of
scenario views from all perspectives of the marketers. The reporting
should answer questions such as:
- Who
were the recipients of email messages?
- How
many emails bounced? How many were soft bounces?
- How
many emails are invalid (hard bounces)?
- Who
were
opening these messages?
- How
many recipients were reading the messages?
- What
were the most visited URL links (provided on the emails)?
- Did
they forward the emails to their friends? If so, how
many of them did?
- How
many subscribers opted-out of the future emails?
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- Can I take a
contact / subscriber and track his action based on one or more
campaigns?
- What are the
top / bottom domains (based on email addresses)?
- When do the
subscribers open / read the emails? What times / days?
Email Marketing Solutions such as
LeadPro provide a
host of Email Campaign Tracking and Reporting features. Some of the reports
and metrics included are:
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Campaign Management
Reports and Metrics |
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Campaign Snapshot |
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Campaign Summary |
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Campaign Analysis |
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Domain Analysis |
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Campaign
Activities |
Reporting Features
All reports should be
easy to understand and incorporate multiple filters. Each business user
might look at the same report from different perspective. Hence
summaries and drill downs should be provided at all levels. In the
detail level, the business user should be able to pick and choose the
data columns necessary, as all columns need not be presented in all
reports. The most important of all the features is the facility to
download the data presented in the reports to a spreadsheet, so that the
user can conduct further analysis. A nice-to-have feature of the
reporting is having an opportunity to look at the data in graphical
representation such as a pie chart or bar chart.
Campaign Snapshot
This report would provide a complete picture of a campaign including
campaign properties such as the email subject, who sent it, what lists
were used, when it was delivered, how many emails were bounced, how many
subscribers opened the messages, who clicked on the links provided in
the message, which links were visited, how many forwarded the email and
lastly, but most important, how many opted-out of the future emails.
Pictorial representation of the activity trend would be a plus.
Campaign Summary
All campaigns (or message broadcasts) will be summarized with the high
level numbers such as emails sent and the status of the campaign.
Drilldown down would help obtain the details email details.
Campaign Analysis
This report analyzes the campaign performance in terms of number of
emails sent, bounced emails, opens, clicks, forwards, and opt-outs. Each
of these numbers can be drilled down and details viewed or downloaded.
The campaign snapshot can also be viewed for each of the campaigns
listed in the report.
Domain Analysis
For B2C (business to consumer) marketers, this is the most important
report. Based on the email addresses, the domain can be analyzed to
understand the target population. The analysis can be performed for one
campaign or multiple campaigns joined together. Performance can be
tracked for top or bottom domains.
Campaign Activities
This report constitutes a detailed activity statement for one or more
campaigns. The activities can be tracked second by second as it
happened. Future campaigns can be planned and fine tuned based on the
activity trends.
LeadPro Campaign
Management Reporting
To take a look at the
Campaign Management and Performance Reporting features offered by Anagha Group�s LeadPro Email Marketing service, please signup for a free trial. If you
are an existing customer spend a few minutes and review the reports
available and see how you can leverage these reports to increase the ROI
in email marketing.
Happy Marketing!
About Anagha Group
In
addition to
LeadPro Email Marketing and Lead Management solutions,
Anagha Group
provides the following sales, marketing and customer management oriented
technology solutions and on-demand services. For more information on
these services please give us a call at 1-877-9-LEADPRO.
-
Event Registration
and Tracking system (eTRACS)
-
Franchise Operations and Management system (FMSPlus)
....more info....
-
Rebates and Claims Management solutions
-
Customer Relationship Management
(CRM) solutions
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