Better Quality
Sales Leads

Accelerated
Sales Cycle

Higher
Win Rates

Salient Features of Lead Management

• Leads can be entered manually into the Lead Management system or imported from any external sources or enterprise databases. This module can be used independent of the list management and campaign management modules.

• Leads can be organized by Business Area, Product Line / Service, and Lead Source. This categorization features helps managing the leads efficiently and obtaining detailed reporting for operations and management.

• Leads can be distributed based on several criteria such as Region, Sales Areas / Territories, Sales Persons and Channel Partners.

• Channel Partners can also access the system and see the lead information pertaining to their respective areas.

• Distributed leads can be sent to fulfillment purposes, if required. The fulfillment agents (internal / external) can in turn provide fulfillment updates to the system.
• Sales data can also be imported and updated against the respective lead records.

Lead Reporting and Analytics
Detailed real-time reporting is available in the Lead Management module. Key reports are presented in graphic format (see sample report snapshots above). Lead Analysis by Source, Business Area, Sales Area, and Territory reports provide extensive drill down functionality.

Lead Management Services from Anagha Group
Lead Management is a much wider area than simple distribution and tracking. Anagha Group provides the entire range of services in the lead management area. Depending on the customer requirements and business scenarios (B2C or B2B) the services and solutions can be customized. The service portfolio includes the following activities.

• Custom web sites development and maintenance
• Demand Generation
• Email Marketing
• Direct Mail to complement the eMarketing
• Design, Development and Hosting of Web site forms such as Sign up, Opt-Out, and auto responders
• Custom landing pages and microsites (also known as hypersites)
• Prospect / lead profiling
• Event registration
• Lead qualification, scoring, and distribution
• Lead Nurturing
• "Lead to Sales" process automation
• Search engine optimization (SEO) for web sites and continuous improvement
• Pay per click (PPC) analysis, planning and monitoring
• Integration with CRM / CLM systems