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Once the leads are captured in a
centralized system, it is essential to assess and
qualify the leads before passing them to the sales
team or channels for follow-up. Depending on the organization’s
requirements, several criteria can be used in lead
qualification process.
While most of the organizations use
a simple Lead Ranking (such as Hot, Warm, Cold or A, B,
C), large organizations use sophisticated Lead Scoring
methods to qualify the leads. LeadPro incorporates a
configurable lead scoring process to aid faster lead
qualification.
The time between capturing the
leads and follow-up by the sales channels should be
reduced as much as possible. Especially, leads generated
through the internet should be followed-up within hours,
if not sooner.
LeadPro
users can use the flexible Lead Qualification module to
sort through the leads collected via various lead
generation sources and assign lead ranks.
Lead
Source, Age of the lead, Time frame, and Authority (or
Job Title) are
some of the important properties used to judge the
quality of lead. LeadPro helps to assess the lead
quality based on these and other criteria. |
