| Lead
Management Software is used to fill the gaps
and integrate all your sales and marketing processes
by providing required tools for the marketing team,
inside sales team and field sales force. LeadPro
is a Sales Lead Management Software available as a
subscription based, on demand software; there is no need
to buy any software or hardware. Unlike the traditional
lead management software is costly, difficult to use,
has a steep learning curve and significant operating
costs, on-demand lead management software such as
LeadPro can be used even by entrepreneurs and small
business owners
Sales Lead
Management functions of LeadPro solution include
Lead
Capture from multiple sources, Lead Ranking or
Lead
Scoring, Lead Qualification and Assessment, Lead
Distribution and Routing, Lead Follow-up tracking and
advanced Lead Analysis and Reporting.
Lead Management
module can be used independent of the List management
and Email Campaign management modules.
Please use the links on the right side to explore
these features. |
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Lead Management Objectives
The following are the three primary objectives of Lead
Management. LeadPro services aim to achieve these
objectives leveraging the eMarketing processes with
significant cost savings to small and medium businesses
and entrepreneurs. |
|
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Qualify
Sales Leads |
Accelerate
Sales Cycle |
Higher
Win Rates |
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Salient
Features of LeadPro Lead Management
-
Sales
Leads can be captured from multiple channels or
sources into the Lead Management system
manually or imported from your internal / enterprise
databases or any other external sources (Lead
Providers).
-
Leads can
be pulled by Sales Agents from a common queue using
the PULL method of
Lead Routing
supported by LeadPro lead routing engine.
-
Leads can
be organized by Business Area, Product Line /
Service, Lead Journal and Lead Source. This categorization
features helps managing the leads efficiently and
obtaining detailed reporting for operations and
management.
-
Leads can
be qualified by a Lead Qualification team prior to
Distribution to the sales agents / team.
-
Leads can
be distributed or assigned manually or automatically based on several criteria such as
Lead Source, Lead Profile (authority, budget,
timeline, etc.), and Geography (State, County, Zip
code, etc.). Leads can also be assigned using Round
Robin process. This is known as PUSH method of
lead distribution.
-
Region, Sales Areas / Territories, Sales
Agents and
Channel Partners.
-
Leads can
be followed up, tracked and monitored until Closing.
-
Channel
Partners can also access the system and see the lead
information pertaining to their respective areas.
-
Distributed leads can be sent to fulfillment
purposes, if required. The fulfillment agents
(internal / external) can in turn provide
fulfillment updates to the system.
-
Leads can
be nurtured and followed-up using integrated
Email Marketing campaigns. See
Lead Nurturing page.
-
Sales data can also be imported and / or updated against
the respective lead records.
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Lead
Reporting and Analytics
Detailed real-time reporting is available in the LeadPro
Sales Lead
Management Software. Key reports are presented in graphic
format. Lead
Analysis by Source, Business Area, Sales Area, and
Territory reports provide extensive drill down
functionality. The report data can be downloaded to your PC for further analysis. |
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Lead
Management Services from Anagha Group
Lead Management is a much wider area than simple
distribution and tracking. Anagha Group provides the
entire range of services in the lead management area.
Depending on the customer requirements and business
scenarios (B2C or B2B) the services and solutions can be
customized. The service portfolio includes the following
activities.
-
Custom web sites development and maintenance
-
Email Marketing service
-
Design, Development and Hosting of Web site forms
such as Sign up, Opt-Out, and Auto-responders
-
Custom landing pages and microsites (also known as
hypersites)
-
Prospect / Lead Profiling
-
Lead Qualification, Lead scoring, and Lead distribution,
Lead Nurturing
-
"Lead to Sales" process automation
-
Search engine optimization (SEO) for web sites and
continuous improvement
-
Pay
per click (PPC) analysis, planning and monitoring
-
Integration with CRM / CLM systems using web
services (XML) based API
-
Event registration solution
|
| For more
details and take a look at the overview of these
functions, please see Email Marketing and Lead
Management
Product Overview pages.
Or request a
Free
Trial Account
(no obligation, no commitment, no contract) and test
drive the service to see how it fits
your requirements. Tips, tricks and best practices are
discussed in
Sales Lead Management Best Practices
Blog. |
 |
Information
Documents
Please
download a copy of
LeadPro Sales
Lead Management information sheet in PDF
format.
Please
download a copy of
LeadPro Email Marketing
information sheet in PDF format. |
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Email
Marketing ||
Email List Management ||
Email Personalization
||
Campaign
Design ||
Email Newsletters |
|
Google Analytics ||
Advertiser Notifications ||
Email Marketing Software
||
Drip Emails ||
Email
Marketing Reports |
|
Lead Management ||
Lead Capture
||
Lead Distribution ||
Lead Reassignment ||
Lead Qualification ||
Lead Scoring |
|
Lead Quality
||
Lead Follow-up ||
Lead Analysis and Reporting ||
Conversion Tracking
||
Lead Management Software |
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