Lead Distribution (also known as Lead Routing or Lead Assignment) is a critical step in the lead management process. The qualified leads should be passed on to the sales channel (call center agents, internal sales reps, field sales reps, and dealer or franchisees) at the earliest possible opportunity for follow-up.

LeadPro supports manual distribution process as well as automatic lead routing processes. Extensive Lead Routing Rule definition features are provided by LeadPro Lead Distribution Engine.

Some of the automatic routing parameters are:

• Geography – Country, State, County, Zip Code, Partial Zip Code, etc.
• Product or Business Area
• Lead Source / Group
• Lead Journal Type
• Any other combination of Lead Properties
• Round Robin

The leads can be assigned to the following sales entities. These sales entities can be defined by any of the geography factors mentioned above.

• Sales Region (or Sales Representative or Call Center Agent)
• Internal Sales Rep
• Field Sales Area
• Franchise / Dealer Territory