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Sales Leads are generated through
several channels by a business. The breadth and depth of
lead generation channels vary from business to business.
While small businesses might have limited number of
lead generation sources or channels (such as direct
mails, web site, yellow pages
and customer referrals), large corporations employ large
number of channels (such as corporate web sites, search
engines, telemarketing, partners and retailers, and
third party lead generators).
When multiple channels are used for
lead generation, it is becoming increasingly complex to
integrate all the leads, promptly follow-up and expedite
conversion to sales. Each source of lead may provide
different levels information on the prospective lead.
Capturing all the leads in one central database for
qualification and assessment, routing and follow-up is
the most intensive and error prone process. With the
advent of internet and adoption of email as the primary
medium of communication, email marketing has turned out
to be an important medium for lead follow-up.
LeadPro supports the following
methods of Lead Capture from various sources:
- Sign-up
Forms (Forms linked from LeadPro or custom
hosted forms on customer web sites can directly feed
the data to LeadPro)
- 3rd Party Lead Providers
(LeadPro can interface with third party lead
providers / generators using its advanced API)
-
Advanced API (web services based, industry
standard process for integrating with enterprise
systems and publisher web sites)
-
Email
Parsing (incoming emails from partners can be
parsed / scanned by the system and loaded into the
respective lead list, without manual intervention)
-
Importing from External Data files (Lead data
can be imported from files such as Excel (XLS),
Comma separated (CSV), Access (MDB), XML, and flat
text files.)
-
Manual
Data Entry (While this is the time consuming
process, small business might still benefit by using
this method to capture leads from disparate
sources.)
As LeadPro is an integrated email marketing and
lead management solution, dealing with multiple systems
for lead capture and lead follow-up can be avoided,
which in turn will improve the lead processing
efficiency and increase lead conversion rate.
Configuration and consulting services are also offered
to define the lead capture process and automate the lead
management processes. For more information on using
LeadPro for Lead Capture, please contact us. |
