LeadPro Lead Management Solution integrated with Email Marketing for lead follow-up and lead nurturing.

Lead Management helps filling the gaps and integrating all your sales and marketing processes by providing required tools for the marketing team, internal sales team and external sales team. Sales Lead Management functions of LeadPro solution include Lead Capture from multiple sources, Lead Ranking or Lead Scoring, Lead Qualification and Assessment, Lead Distribution and Routing, Lead Follow-up tracking and advanced Lead Analysis and Reporting. Lead Management module can be used independent of the List management and Email Campaign management modules. Please use the links on the right to explore these features.
 
Lead Management Objectives
The following are the three primary objectives of Lead Management. LeadPro services aim to achieve these objectives leveraging the eMarketing processes with significant cost savings to small and medium businesses and entrepreneurs.
 

Qualify
Sales Leads

Accelerated
Sales Cycle

Higher
Win Rates

    Lead Analysis by Product and Business Area

Lead Customization, Personalization, Targeting, Segmentation

Lead Analysis by Lead Source Report

 
Salient Features of LeadPro Lead Management
  • Sales Leads can be captured from multiple channels or sources into the Lead Management system manually or imported from your internal / enterprise databases or any other external sources (Lead Providers).

  • Leads can be pulled by Sales Agents from a common queue using the PULL method of Lead Routing supported by LeadPro lead routing engine.

  • Leads can be organized by Business Area, Product Line / Service, Lead Journal and Lead Source. This categorization features helps managing the leads efficiently and obtaining detailed reporting for operations and management.

  • Leads can be qualified by a Lead Qualification team prior to Distribution to the sales agents / team.

  • Leads can be distributed or assigned manually or automatically based on several criteria such as Lead Source, Lead Profile (authority, budget, timeline, etc.), and Geography (State, County, Zip code, etc.). Leads can also be assigned using Round Robin process. This is known as PUSH method of lead distribution.

  • Region, Sales Areas / Territories, Sales Agents and Channel Partners.

  • Leads can be followed up, tracked and monitored until Closing.

  • Channel Partners can also access the system and see the lead information pertaining to their respective areas.

  • Distributed leads can be sent to fulfillment purposes, if required. The fulfillment agents (internal / external) can in turn provide fulfillment updates to the system.

  • Leads can be nurtured and followed-up using integrated Email Marketing campaigns. See Lead Nurturing page.

  • Sales data can also be imported and / or updated against the respective lead records.

  • Optional services such as automatic, Intelligent Dialer integration to connect to the leads and DNC (Do Not Call) List compliance by scrubbing lead data.

 
Lead Reporting and Analytics
Detailed real-time reporting is available in the Lead Management module. Key reports are presented in graphic format. Lead Analysis by Source, Business Area, Sales Area, and Territory reports provide extensive drill down functionality. The report data can be downloaded to your PC for further analysis.
 
Lead Management Services from Anagha Group
Lead Management is a much wider area than simple distribution and tracking. Anagha Group provides the entire range of services in the lead management area. Depending on the customer requirements and business scenarios (B2C or B2B) the services and solutions can be customized. The service portfolio includes the following activities.
  • Custom web sites development and maintenance
  • Email Marketing service
  • Design, Development and Hosting of Web site forms such as Sign up, Opt-Out, and Auto-responders
  • Custom landing pages and microsites (also known as hypersites)
  • Prospect / Lead Profiling
  • Lead Qualification, Lead scoring, and Lead distribution, Lead Nurturing
  • "Lead to Sales" process automation
  • Search engine optimization (SEO) for web sites and continuous improvement
  • Pay per click (PPC) analysis, planning and monitoring
  • Integration with CRM / CLM systems using web services (XML) based API
  • Event registration solution
For more details and take a look at the overview of these functions, please see Email Marketing and Lead Management Product Overview pages. Or request a Free Trial Account (no obligation, no commitment, no contract) and test drive the service to see how it fits your requirements. Tips, tricks and best practices are discussed in Lead Management Best Practices Blog.
Information Documents
Please download a copy of LeadPro Sales Lead Management information sheet in PDF format.
Please download a copy of LeadPro Email Marketing information sheet in PDF format.
 
Email Marketing  ||  Email List Management  || Email Personalization  || Campaign Design  ||  Email Newsletters
Google Analytics  ||  Advertiser Notifications  ||  Email Marketing Software  ||  Drip Emails  ||  Email Marketing Reports
Lead Management  ||  Lead Capture  ||  Lead Distribution  ||  Lead Reassignment  ||  Lead Qualification  ||  Lead Scoring
Lead Quality  ||  Lead Follow-up  ||  Lead Analysis and Reporting  ||  Conversion Tracking  ||  Lead Management Software
Feature Comparison
 
   
 
  Lead Management Features
 
  Lead Capture
 
  Lead Distribution
   
  Lead Qualification
 
  Lead Reassignment
 
  Lead Scoring
 
  Lead Follow-up
 
  Lead Reporting
 
  Lead Management FAQ
 
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