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| LeadPro helps filling the gaps and integrating all your sales and marketing processes including web site content management, business intelligence and customer relationship management. LeadPro
offers a host of features with easy to understand
user interface and functions to satisfy the business
needs of every business. Here is the summary of
features. For an detailed view of these features,
please take a look at the
Product Overview section. Or
sign-up for a free trial account and take
a test drive. |
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Integrated eMarketing Solution |
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| LeadPro is an integrated eMarketing solution with extensive features in the areas of
List Management,
Email Marketing,
Campaign Analytics, Lead Capture, Lead Distribution,
Lead Management, Lead Fulfillment Tracking, Reporting and Analytics. No more problems dealing with multiple systems and applications to service the prospects and leads. Every action delayed in following up a prospect is a lost sales. Hence integrating the functions in a single application helps the marketing and sales teams. |
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Mail List Management |
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| The system consists of a comprehensive
List Management module. It is not restricted to email lists; you can manage the complete addresses of multiple lists. This helps providing a single point of view, unlike several other email marketing applications in the marketplace.
In addition to the basic demographic information,
several custom fields can be defined for each list
in order to capture custom required data. |
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| The lists can be tied to multiple business areas, product lines, lead sources, categories and types for segmentation and management. Each list can also be tied to a business owner for management purposes. The lists can be manually entered, imported from external files (such as XLS, CSV, MS Access, ASCII, and XML) or interfaced with your enterprise and
other CRM systems. |
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Sign-Up Forms Management |
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LeadPro includes an extensive Sign-Up Forms
Management module, which helps custom sign-up forms
for obtaining permission based email addresses from
subscribers. The forms and related emails can be
customized based on your requirements. The LeadPro
sign-up process supports both single Opt-in and
Double Opt-in (also knows as confirmed opt-in)
methods of signing up subscribers. |
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Campaign Definition and Management |
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| This module includes email campaign definition, addition of addresses, mapping one or more (full / partial) lists to the campaigns, extensive filters to segment the lists and target audience, flexible scheduling of the campaign,
using email templates definition (see below),
enabling
Google Analytics
tracking integration feature, campaign validation and delivery, and campaign
tracking and reporting. |
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Email Templates
and WYSIWYG Editor |
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| Email Template management module provides a variety of easy to use, flexible features. The templates can be classified into multiple categories and uses. An extensive template definition module is incorporated into the system. Inbuilt templates provided with LeadPro can be used without any programming. If you are an experienced user, you can customize the existing layouts and import your own external email layout templates.
For editing and designing HTML emails, the in-built
WYSIWYG (What You See Is What You Get) editor can be used.
Data can be obtained from the campaign database and merged with the outgoing emails for personalization and target specific contents.
Several HTML templates are provided as samples.
These system templates can be used to create quick,
neatly formatted HTML email messages. |
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Extensive Reporting and Analytics |
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| The biggest drawback of the applications used today are the lack of intelligent reporting for day to day management and analytics for strategic management. LeadPro provides an array of easy to understand reports.
Both the email management and lead management reports are available real time. The same data can be looked at from different perspectives depending on the business requirements. The report data can be imported to your local system for further analysis and use. The reports use extensive slice and dice and drill down features. |
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Analytical reports are provided in summary formats with drill down options. Key analytics reports are provided with graphic representations (such as bar charts, pie charts and trend charts). These reports can also be downloaded as PDF documented reports for management presentation. |
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State of the art Technology Platform |
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| While LeadPro is comprehensive in domain processes and best practices, it does not lack in using cutting edge technology. The user interface is based on the Microsoft platform using Web 2.0 and Ajax concepts, the back end uses advanced database systems. Hence whether you intend to use it with a few thousand of leads and addresses, or millions of records, the system can
scale up and handle it with ease and efficiency. |
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Subject Matter Experts (SMEs) with Sales and Marketing Domain Knowledge |
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| LeadPro is designed, developed, supported and continuously improved by the sales and marketing domain experts at Anagha Group. The SMEs add enormous value in terms of streamlined business processes and best practices in eMarketing and Lead Management. |
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Enterprise Customer Services |
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We provide configuration, customization, integration, training and support services to the enterprise customers. We work with your business and IT teams to seamlessly integrate the system with your enterprise infrastructure and applications, if you prefer to go with the in-premise licensing and implementation model. Our team can even extend operational support (such as data loading, data cleansing, exception handling, front-end web site development, and monitoring) on an on going basis. |
