LeadPro,
an integrated
Email Marketing and
Sales Lead Management
solution, includes a variety of functions and
features to satisfy the business requirements of
various types of organizations. All features may not
be required by
all organizations. Based on the activated features
and service levels, LeadPro is available in the following three versions.
- Express Edition
- This edition would be suitable for small and
medium organizations, not-for-profit and
charitable organizations. Full-fledged List
management, Email Marketing and Campaign
Analytics reporting are available.
- Professional or Agency Edition
- This professional edition would be
suitable for marketing organizations, event
organizers, advertisement agencies, publishers and franchise
systems and organizations. Clients and
franchisees can access the system with
permissions for their own contents. The agency
or franchise home office can access information
related to all their clients. Multiple roles can
be set up for various types / levels of
employees.
- Enterprise
Edition
- This edition would be suitable for large and
medium corporate organizations looking for
end-to-end functionality in the email marketing and
lead management arena. Enterprise systems such
as ERP systems, Sales Force Automation (SFA)
suites, Print on Demand (PoD) systems and Customer Relationship Management
(CRM) systems and
Google Analytics
tracking can be interfaced with LeadPro
using its web services based advanced API. Multiple employee roles
are supported.
The following table summarizes
the features and compares these three editions:
Download
in PDF |
| |
| |
Feature Description |
LeadPro |
LeadPro |
LeadPro |
|
Express |
Professional |
Enterprise |
| |
Email
Marketing |
|
|
|
| |
List
Management |
|
|
|
| |
List
Definition, Updates & Management |
Yes |
Yes |
Yes |
| |
List
Segmentation / Targeting / Filtering |
Yes |
Yes |
Yes |
| |
Support
for User Defined, Custom Fields in Lists |
Yes |
Yes |
Yes |
| |
Demographic Information / Custom Fields in Lists |
Yes |
Yes |
Yes |
| |
Campaign
Definition / Management |
Yes |
Yes |
Yes |
| |
Selective
Address Imports from List (Filtering) |
Yes |
Yes |
Yes |
| |
Multiple
Lists per Campaign |
Yes |
Yes |
Yes |
| |
Campaign
Scheduling |
Yes |
Yes |
Yes |
| |
Database /
Custom Data Merge in Emails (Personalization) |
Yes |
Yes |
Yes |
| |
Email
Preview / Test Delivery |
Yes |
Yes |
Yes |
| |
List
Sponsor / Advertiser Maintenance |
Optional |
Yes |
Yes |
| |
Opt-In / Opt-out Subscription Management |
|
|
|
| |
Hosted Opt-out /
Unsubscribe Form |
Yes |
Yes |
Yes |
| |
Global /
List Specific Opt-out Mechanism |
Yes |
Yes |
Yes |
| |
Opt-in / Sign-up
Forms |
Yes |
Yes |
Yes |
| |
Opt-in Signup Forms
and Emails (Customizable) |
Yes |
Yes |
Yes |
| |
Double
Opt-in / Single Opt-in Support |
Yes |
Yes |
Yes |
| |
CAPTCHA
Security Implementation
for Sign-up forms |
Optional |
Optional |
Optional |
| |
Hosted
Sign-up Forms |
Yes |
Yes |
Yes |
| |
Customized
Sponsor / Advertiser Notifications |
Optional |
Yes |
Yes |
| |
Email
& Templates |
|
|
|
| |
Personalized, Trackable Emails |
Yes |
Yes |
Yes |
| |
Support
for HTML and
Text Emails |
Yes |
Yes |
Yes |
| |
HTML Email
Templates Support |
Yes |
Yes |
Yes |
| |
Custom
Email Templates Support |
Yes |
Yes |
Yes |
| |
Custom
From-Email Address |
No |
Yes |
Yes |
| |
Email Campaign Features |
|
|
|
| |
Unsubscribe button Included |
Yes |
Yes |
Yes |
| |
Image
Hosting Included |
Yes |
Yes |
Yes |
| |
Custom
Landing Pages |
Optional |
Optional |
Optional |
| |
Click Thru
Tracking |
Yes |
Yes |
Yes |
| |
Email Open
Tracking (Clear Gif / Web Beacon) |
Yes |
Yes |
Yes |
| |
Forward to
Friend support |
Yes |
Yes |
Yes |
| |
Email
Bounce Management |
Yes |
Yes |
Yes |
| |
Email
Delivery / Campaign Analytics |
Yes |
Yes |
Yes |
| |
Email
Preview / Test Delivery |
Yes |
Yes |
Yes |
| |
Google
Analytics Tracking Integration |
Optional |
Yes |
Yes |
| |
Drip Email
/ Event Triggered Email Campaigns |
Yes |
Yes |
Yes |
| |
Email Marketing
Reporting and Analytics |
|
|
|
| |
Graphical
Reports |
Yes |
Yes |
Yes |
| |
Real time /
Online Reports |
Yes |
Yes |
Yes |
| |
Campaign
Summary Report |
Yes |
Yes |
Yes |
| |
Campaign
Status / Delivery reports |
Yes |
Yes |
Yes |
| |
Domain
Analysis (Top / Bottom) reports |
Yes |
Yes |
Yes |
| |
Open,
Bounce, Click-thru Activity reports |
Yes |
Yes |
Yes |
| |
Campaign
Overview Snapshot |
Yes |
Yes |
Yes |
| |
Feature Description |
LeadPro |
LeadPro |
LeadPro |
|
Express |
Professional |
Enterprise |
| |
Lead
Management |
|
|
|
| |
Lead Capture, Distribution and Management |
|
|
|
| |
Manual
Lead Entry |
Yes |
Yes |
Yes |
| |
Online
Lead Capture / Lead Import |
Optional |
Yes |
Yes |
| |
Lead
Extract from Email Feed |
Optional |
Yes |
Yes |
| |
Lead
Template (Journal) Customization |
Optional |
Yes |
Yes |
| |
Lead
Scoring / Ranking |
Optional |
Yes |
Yes |
| |
Lead
Routing / Distribution - Manual |
Yes |
Yes |
Yes |
| |
Lead
Routing / Distribution - Automatic Process |
Optional |
Yes |
Yes |
| |
Lead
Re-assignment |
Yes |
Yes |
Yes |
| |
Lead
Follow-up Activity Entry |
Yes |
Yes |
Yes |
| |
Sales Area
(Rep) / Region / Internal Sales Rep Maintenance |
Yes |
Yes |
Yes |
| |
Lead
Reporting and Analytics |
|
|
|
| |
Graphical
Reports |
Yes |
Yes |
Yes |
| |
Real time /
Online Reports |
Yes |
Yes |
Yes |
| |
Lead
Status Report |
Yes |
Yes |
Yes |
| |
Lead
Fulfillment Report |
Yes |
Yes |
Yes |
| |
Lead
Analysis by Lead Source |
Yes |
Yes |
Yes |
| |
Lead
Analysis by Lead Journal |
Yes |
Yes |
Yes |
| |
Pipeline
Report |
Yes |
Yes |
Yes |
| |
Feature Description |
LeadPro |
LeadPro |
LeadPro |
|
Express |
Professional |
Enterprise |
| |
General
Features |
|
|
|
| |
Application Features |
|
|
|
| |
Multi-User
Support |
No |
Yes |
Yes |
| |
Support
for Multiple Clients / Accounts |
No |
Yes |
No |
| |
Corporate
Branding |
No |
Optional |
Yes |
| |
Web
Services - Advanced API |
No |
Optional |
Yes |
| |
Google
Analytics Tracking Integration |
Optional |
Yes |
Yes |
| |
SFA / CRM
/ Enterprise System Integration |
No |
Optional |
Optional |
| |
Service Options |
|
|
|
| |
Onsite
Training |
No |
Optional |
Optional |
| |
In-premise
Rollout and Implementation |
No |
No |
Optional |
| |
Self
Service |
Yes |
Yes |
Yes |
| |
Full
Service |
No |
Optional |
Optional |
| |
|
|
|
|
Please
download a copy of this LeadPro
Feature Comparison data sheet in PDF
format.
|
|
Note:
Features and functions and service enhancements are
added to the LeadPro solution suite on an ongoing basis. Hence
the above summary may not indicate the updated
versions or match with your custom configured
editions. Please feel free to get in touch with us
for any additional requirements and wish lists. We
will evaluate the requests and consider it for
inclusion in future releases. |
| |
 |
|
Email
Marketing ||
Email List Management ||
Email Personalization
||
Campaign
Design ||
Email Newsletters |
|
Google Analytics ||
Advertiser Notifications ||
Email Marketing Software
||
Drip Emails ||
Email
Marketing Reports |
|
Lead Management ||
Lead Capture
||
Lead Distribution ||
Lead Reassignment ||
Lead Qualification ||
Lead Scoring |
|
Lead Quality ||
Lead Follow-up ||
Lead Analysis and Reporting ||
Conversion Tracking
||
Lead Management Software |
