LeadPro All-in-one eMarketing Solution. Email Marketing, List Management, Email Address Maintenance. Campaign Creation, Email Design, Personalization, Segmentation, Scheduling.

Domain Analysis based on Email Addresses

List Management – Process Steps

1. Create a List: Provide basic information such as list name, select a list type, assign an owner to the list and save it.

2. Add Addresses: The address information can be manually entered or imported from other sources or databases. The email address is a required data element in the address. Complete name and address information and other demographic data (such as age, gender, and income) can be included in the list. Custom fields can also be used to add any other specific information.

3. Maintain Addresses: The addresses can be added / deactivated / updated any time. When subscribers opt-out of the email list using the Unsubscribe feature in the emails, LeadPro system automatically deactivates the respective addresses, so that emails will not be sent in future.

Email Campaign – Process Steps

1. Create a Campaign: Provide basic information such as a name for the campaign, the group or category to which it belongs to and target audience description. The campaign setup information can be updated any time.

2. Add Email Addresses: The email addresses can be imported from one or more lists maintained in LeadPro.

3. Segmentation: Campaign segmentation can be performed by selecting the addresses from the lists using a variety of filters such as list type, list name, list owner, city, state, zip code range, age, and income range.

4. Update Email Addresses: If required the addresses assigned to a campaign can be taken off the campaign before campaign delivery. Additional addresses can also be added.

5. Email Design: Email messages can have template based content or your custom designed content can be uploaded. The emails can include contents in HTML, Text or both formats. In custom made emails, the images can be hosted at LeadPro server or in your own mail server.

6. Personalization: Campaign email messages can be personalized by inserting data elements from the LeadPro database in a dynamic fashion. This is similar to the Mail Merge feature found in word processing software. Typically first name is used in the salutation of the email.

7. Campaign Finalization: All email related information such as from name, from email address, subject of the email, reply to email, and delivery schedule are provided at this stage. The campaign email can also be tested by inputting few test email addresses. The system will validate all campaign parameters and alert you if there are any issues with the campaign definition.

8. Email Delivery: Based on the schedule, the system will deliver the campaign emails and update the campaign database with the results such as successful deliveries, and failures. The system will keep monitoring the bounced emails and resending the soft bounced emails based on the predefined business rules.

9. Clicks and Unsubscribes: The system will constantly monitor the unsubscribe requests and click thru activities of the subscribers and update the database as required.

Campaign Performance Tracking

The success of email marketing is measured using the campaign performance tracking reports. LeadPro provided several real-time reports for monitoring, tracking and reporting. The reports answer the following questions which include several key performance indicators.
 

• Who were the recipients of email messages?
• How many emails bounced? How many were soft bounces?
• How many emails are invalid (hard bounces)?
• Who were opening these messages?
• How many recipients were reading the messages?
• What were the most visited URL links (provided on the emails)?
• Did they forward the emails to their friends? If so, how many of them did?
• How many subscribers opted-out of the future emails? Did they say why?
• Can we take a contact / subscriber address and track his / her actions based on one or more campaigns?
• What are the top / bottom domains (based on email addresses) in the list or campaign?
• When do the subscribers open / read the emails? What times / days?
   

Emarketing helps filling the gaps and integrating all your sales and marketing processes including web site content management, business intelligence and customer relationship management.

Please click here to download a copy of LeadPro information sheet in PDF format.