| The
main usage of email marketing tools and services is
creating and sending email newsletters.
LeadPro Email Marketing
solution helps to Design, Create, Publish and Track
email newsletters. Both text and HTML email newsletters
can be created using the in-built editor. Email newsletters help to
educate and inform the prospects and engage the
customers. |
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Benefits of Email
Newsletters |
| Types of
Email Newsletters
Email newsletters can be of
various types depending on the purpose and format of the
contents. In technical terms, email newsletters can be
in Text, HTML (rich text) or both formats.
In content terms, email
newsletters can be as simple as an event invite or as
lengthy as an electronic magazine. When creating an
email newsletter care should be exercised to provide a
balance of text and images. Each newsletter should
ideally have the following characteristics:
- Heading or Title
summarizing the contents
- Calls To Action
(multiple)
- Links for the web
resources (in order to reduce text on the
newsletter)
- Good balance of
pictures and text
- Email Subject to
reflect the newsletter contents
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Creating Email Newsletters
Email Newsletters can be created
in LeadPro using the inbuilt HTML and text editors. Standard
sample HTML templates (known as System Templates) are also
available in LeadPro. Users can create their own templates
(known as Custom Templates) and store it for repeated usage
in future.
If the
newsletter content (in HTML) is created using other tools
outside of the system, the HTML code can be copied and
pasted into the editor (in Source or HTML mode). |
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Contents available in the previous email campaigns can
also be copied and used while creating a campaign email
layout in LeadPro.
Email
Newsletters can also be personalized using the database
tag insert feature (similar to mail merge) of LeadPro.
For example, using "Dear John" (where John is the first
name of the customer) instead of "Dear Customer" will be
more effective and personal.
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For more details and see
how LeadPro can be used to create, send and track email
newsletter campaigns, please visit
Product Overview pages. Or request a
Free
Trial (no obligation, no commitment, no
contract) and test drive the service to see if it fits
your requirements.
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Information
Document
Please
click here
to download a copy of LeadPro information sheet in PDF
format. |
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Email
Marketing ||
Email List Management ||
Email Personalization
||
Campaign
Design ||
Email Newsletters |
|
Google Analytics ||
Advertiser Notifications ||
Email Marketing Software
||
Drip Emails ||
Email
Marketing Reports |
|
Lead Management ||
Lead Capture
||
Lead Distribution ||
Lead Reassignment ||
Lead Qualification ||
Lead Scoring |
|
Lead Quality ||
Lead Follow-up ||
Lead Analysis and Reporting
||
Conversion Tracking ||
Lead Management Software |
