| LeadPro helps filling the gaps and integrating all your sales and marketing processes including web site content management, business intelligence and customer relationship management. LeadPro
offers a host of features with easy to understand
user interface and functions to satisfy the business
needs of every business. Following is the summary of
LeadPro Email Marketing features. Please visit the
Feature Comparison
page for a detailed list of features in various
editions of LeadPro. |
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Integrated eMarketing Solution |
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| LeadPro is an integrated eMarketing solution with extensive features in the areas of
Email List Management, Opt-out and Bounce
management, targeted and personalized email
campaigns, Drip Emails, Email Delivery Tracking, Lead Capture,
Lead Distribution, Lead Management, Reporting and Analytics. No more problems dealing with multiple systems and applications to service the prospects and leads. Every action delayed in following up a prospect is a lost sale. Hence integrating the functions in a single application helps the marketing and sales teams. |
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Email List Management |
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| The system consists of a comprehensive list management module. It is not restricted to email lists; you can manage the complete addresses of multiple lists. This helps providing a single point of view, unlike several other email marketing applications in the marketplace.
In addition to the basic demographic information,
several Custom Data Fields can be defined for
each list in order to capture business specific data. |
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| The lists can be tied to multiple business areas, product lines, lead sources, categories and types for segmentation and management. Each list can also be tied to a business owner for management purposes. The lists can be manually entered, imported from external files (such as XLS, CSV, MS Access, ASCII, and XML) or interfaced with your enterprise and CRM systems. |
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Sign-Up Forms Management |
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LeadPro includes an extensive Sign-Up forms
management module, which helps custom sign-up forms
for obtaining permission based email addresses from
subscribers. The forms and related emails can be
customized based on your requirements. The LeadPro
sign-up process supports both Single Opt-in and
Double Opt-in (also known as confirmed opt-in)
methods of signing up subscribers. The sign-up forms
can be linked from LeadPro website or hosted on your
own websites. |
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Drip Emails / Event Triggered Emails |
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LeadPro Email Marketing includes
advanced Event Triggered Email
feature to send follow-up emails to the
subscribers. This feature is also known as
Drip Emails. Unlike other services
which provide basic feature such 'send email
after x number of days', LeadPro provides
multifaceted filters to trigger the
follow-up email based on the profile of
the subscriber or campaign activity
based behavioral data. |
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Campaign Definition and Management |
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| This module includes email campaign definition, addition of addresses, mapping one or more (full / partial) lists to the campaigns, extensive filters to segment the lists and target audience, flexible scheduling of the campaign, email templates definition (see below), campaign validation and delivery, and campaign reporting.
Images required for the emails can be stored in the
Image Library and hosted on the Leadpro
servers or linked as URLs from your web servers. |
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Email Templates
and WYSIWYG Editor |
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| Email Template management module provides a variety of easy to use, flexible features. The templates can be classified into multiple categories and uses. An extensive template definition module is incorporated into the system. Inbuilt templates provided with LeadPro can be used without any programming. If you are an experienced user, you can customize the existing layouts and import your own external email layout templates.
For editing and designing HTML emails, the in-built
WYSIWYG (What You See Is What You Get) editor can be used.
Data can be obtained from the campaign database and merged with the outgoing emails for personalization and target specific contents.
Several HTML templates are provided as free samples.
These system templates can be used to create quick,
neatly formatted professional looking HTML email messages
for your customers and prospects. |
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Extensive Reporting and Analytics |
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| The biggest drawback of the applications used today are the lack of intelligent reporting for day to day management and analytics for strategic management. LeadPro provides an array of easy to understand reports. The reports are available
in real time. The same data can be looked at from different perspectives depending on the business requirements. The report data can be imported to your local system for further analysis and use. The reports use extensive slice and dice and drill down features. |
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Analytical reports are provided in summary formats with drill down options. Key analytics
(opens, clicks, bounces, forwards) reports
are provided with graphic representations (such as
bar charts, pie charts and trend charts). |
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State of the art Technology Platform |
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| While LeadPro is comprehensive in domain processes and best practices, it does not lack in using cutting edge technology. The user interface is based on the Microsoft platform using Web 2.0 and Ajax concepts, the back end uses advanced database systems such as Microsoft SQL Server and Oracle. Hence whether you intend to use it with a few thousand of leads and addresses, or millions of records the system can handle it with ease and efficiency. |
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Subject Matter Experts (SMEs) with Sales and Marketing Domain Knowledge |
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| LeadPro is designed, developed, supported and continuously improved by the sales and marketing domain experts at Anagha Group. The SMEs add enormous value in terms of streamlined business processes and best practices in eMarketing and Lead Management. |
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Enterprise Customer Services |
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LeadPro
includes advanced web services based API to
integrate with your in-house systems or third party
systems. We also provide white labeling and
tenant branding features. We provide
configuration, customization, integration, training
and support services to the enterprise customers.
We work with your business and IT teams to seamlessly integrate the system with your enterprise infrastructure and applications, if you prefer to go with the in-premise licensing
and implementation model. Our team can even extend operational support (such as data loading, data cleansing, exception handling, front-end web site development, and monitoring) on an ongoing basis. |
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Email
Marketing ||
Email List Management ||
Email Personalization
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Campaign
Design ||
Email Newsletters |
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Google Analytics ||
Advertiser Notifications ||
Email Marketing Software
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Drip Emails ||
Email
Marketing Reports |
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Lead Management ||
Lead Capture ||
Lead Distribution ||
Lead Reassignment ||
Lead Qualification ||
Lead Scoring |
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Lead Quality
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Lead Follow-up ||
Lead Analysis and Reporting ||
Conversion Tracking
||
Lead Management Software |
