| This section answers most frequently asked questions including general, email marketing, mailing list management, LeadPro specific features and functionalities,
and technical and support related queries. |
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General Information |
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Q. What is LeadPro?
A. LeadPro is an integrated Lead Management and permission based Email Marketing solution.
LeadPro can be used for bulk email list management,
segmentation / target marketing, preparing, emailing and
tracking news letters, product announcements, and
special offers, drip email campaigns lead imports from internal and external
systems, lead scoring, distribution and routing, lead tracking,
campaign reporting and proactive opt-in / opt-out
management. |
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Q. What are the salient features of LeadPro?
A. LeadPro is fully web based and offered as an On-demand eMarketing solution based on pay-as-you-go model. It is based on enterprise class technology platform and includes very user friendly interface
with extensive in-built error checking features. The application is hosted in a highly secure, world class web hosting environment. |
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Q. Should I install any client-side software on our computers to use LeadPro?
A. LeadPro does not need any software or special hardware. All you need is access to Internet and a web browser and you are ready to go! |
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Q. Do I need to enter into long term contracts to use LeadPro?
A. No. You can subscribe to the service on a monthly basis.
There is no need for any long term commitments. |
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Q. We are a large organization. Can multiple users from our organization work on LeadPro and access the contents and reports?
A. Yes. Large organizations can have any number of users. Even the user access permissions can be managed by flexible role assignments. |
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Q. Can the leads and lists be imported from external systems? What are the formats supported?
A. Yes, the leads and list data can be imported from external systems including your enterprise systems. Formats supported are XLS, CSV, ASCII, Access, and XML. |
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Q. Is the data and information stored in LeadPro secure?
A. We use highly secure, hosted servers to store and process the data. This method is the same as that used by organizations such as banks and financial institutions to protect data over the Internet. |
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Q. How long does it take to set up the account and start using the application?
A. Once you sign-up on the internet, we review the application for completeness and accuracy and start building the profile. Depending on your specific customization requirements, the start up time varies. It can range anywhere from a few hours to few days. |
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Email Marketing |
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Q. Why should we use LeadPro for email marketing instead of our in-house or corporate email systems?
A. Adhering to the best, emailing practices takes significant time and specialized efforts. LeadPro follows CAN-SPAM regulations. We also develop relationship with Internet Service Providers for managing the black listing issues and achieve a high deliverability rate. |
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Q. Do you sell or rent email opt-in addresses?
A. No we do not sell or rent email addresses. You need to enter or import the email addresses used for campaigns. |
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Q. Can we use email addresses rented from third parties?
A. As of now LeadPro does not allow this practice. You need to have your own email lists with permission to email
the email owners. These could be your existing customers, subscribers who have signed in on your web sites, or your trade show participants. |
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Q. Can we use LeadPro for bulk mailing?
A. Yes, the LeadPro platform is robust enough to support millions of emails. However, the application should not be used for sending SPAM or unsolicited emails for commercial purpose. |
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List Management |
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Q. Is there a limit to the number of lists stored in LoadPro?
A. No, there is no limit. You can store any number of lists per your requirement. Also there is no limit of addresses or records per list. |
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Q. How to classify the lists?
A. The lists can be classified and maintained by List Sources and List Types; both are definable by you as required. |
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Q. Does the list contain only email address? Can it include postal address and other custom required info?
A. The list can have email address as well as postal address information. User defined fields can accommodate other customer specific data. |
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Q. Should I create a separate list for each campaign?
A. No. Lists are not tied to specific campaigns. Full or partial lists or multiple lists can be used for campaigns. |
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Campaign Creation |
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Q. Should a campaign be defined from start to finish at a stretch?
A. No. A campaign can be defined in stages and saved as necessary. This is a step by step process. You can work on defining multiple campaigns
in parallel without any restrictions. |
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Q. How many lists can be used in a campaign?
A. There is no restriction of lists or records (addresses). Even partial lists can be used in a campaign. |
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Q. What are the features of Campaign Segmentation?
A. When importing addresses from lists for campaigns, multiple filtering criteria can be followed based on the requirements.
Demographic data such as age, income, gender, and
address (location) information can be used to
segment the list and select the target audience for
email campaigns. |
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Q. Is there a limitation of campaign timings?
A. No. The campaigns can be scheduled any part of the day. |
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Email Templates |
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Q. What email formats are supported by LeadPro?
A. The application supports HTML, Text and Multi-part MIME formats. |
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Q. Can we import our custom templates into the LeadPro application?
A. Yes. You can import any external templates and customize for use in LeadPro. Also, you can modify / customize the existing templates. |
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Q. Do you help us creating custom templates and web pages?
A. Yes, we provide custom services per your requirements.
Please email us at
Services@AnaghaGroup.Com. |
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Campaign Reporting and Analytics |
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Q. What are the Campaign Management reporting features?
A. Several detailed reports and analytics are
provided in the Campaign Management arena. Some of
these include Campaign Delivery / Performance
Summary, Campaign Analysis, Top Domains, and Bounce
Statistics. All reports data is downloadable. Drill down features are incorporated in all reporting modules,
where applicable. |
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Enterprise Solutions and Services |
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Q. Do you provide enterprise support?
A. Yes. The enterprise services include branding, customization and channel management features.
LeadPro comes in three versions, namely Express,
Professional and Enterprise. View the features of
these LeadPro editions on the
Feature Comparison
page. |
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Q. Do you provide API based access to LeadPro?
A. Yes. The enterprise customers are provided with LeadPro
API based on industry standard web services. The API
is available for both the List Management (address import
and updates) and Campaign Management (activity
statistics export) modules. |
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Q. Can we use LeadPro solution
as an in-house (in-premise) tool?
A. Yes. We can license the Enterprise Version for
your in-premise implementation. We provide training,
branding, customization and implementation services
to support the in-premise delivery model. |
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Q. Do you provide on going
operations and maintenance support for the
in-premise model?
A. Yes. We can provide operational, technical and
marketing related services on an on going basis, so
that your team can focus on the business operations,
prospects and customers. |
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Email Marketing
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Email List Management ||
Email Personalization
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Campaign Design
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Email Newsletters |
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Google Analytics ||
Advertiser Notifications ||
Email Marketing Software
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Drip Emails ||
Email
Marketing Reports |
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Lead Management ||
Lead Capture
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Lead Distribution ||
Lead Reassignment ||
Lead Qualification ||
Lead Scoring |
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Lead Quality ||
Lead Follow-up ||
Lead Analysis and Reporting||
Conversion Tracking ||
Lead Management Software |
