Create a List: List a container to hold the email addresses and demographic information of subscribers or contacts. Provide basic information such as list name, select a list type, assign an owner to the list and save it.
 

Add Addresses: The address information can be manually entered or imported from other sources or databases. The email address is a required data element in the address. Complete name and address information and other demographic data (such as age, gender, and income) can be included in the list. Custom fields can also be used to add any other specific information.
 

Maintain Addresses: The addresses can be added / deactivated / updated any time. When subscribers opt-out of the email list using the Unsubscribe feature in the emails, LeadPro system automatically deactivates the respective addresses, so that emails will not be sent in future.
 

Setup Sign-up Forms: The email addresses of the subscribers or contacts can be collected by using opt-in based sign-up forms. The sign-up forms and emails can be customized or branded as required. The sign-up form can be linked to LeadPro server or hosted on customers' web sites. LeadPro supports both single opt-in and double opt-in methods of obtaining permission from the subscribers. This is an optional step.
 

Define Drip Emails: LeadPro Email Marketing includes a comprehensive Drip Email (also known as Event Triggered Email) feature. Drip emails are emails sent to the subscribers automatically by the system based on certain criteria (or triggers).  This is an optional step.

Create a Campaign: Provide basic information such as a name for the campaign, the group or category to which it belongs to and target audience description. The campaign setup information can be updated any time.
 

Segmentation: Campaign segmentation can be performed by selecting the addresses from the lists using a variety of filters such as list type, list name, list owner, city, state, zip code range, age, and income range.
 

Update Email Addresses: If required the addresses assigned to a campaign can be taken off the campaign before campaign delivery. Additional addresses can also be added.
 

Email Design: Email messages can have template based content or your custom designed content can be uploaded. The emails can include contents in HTML, Text or both formats. In custom made emails, the images can be hosted at LeadPro server or in your own mail server.
 

Personalization: Campaign email messages can be personalized by inserting data elements from the LeadPro database in a dynamic fashion. This is similar to the Mail Merge feature found in word processing software. Typically first name is used in the salutation of the email.
 

Campaign Finalization: All email related information such as from name, from email address, subject of the email, reply to email, and delivery schedule are provided at this stage. The campaign email can also be tested by inputting few test email addresses. The system will validate all campaign parameters and alert you if there are any issues with the campaign definition.
 

Email Delivery: Based on the schedule, the system will deliver the campaign emails and update the campaign database with the results such as successful deliveries, and failures. The system will keep monitoring the bounced emails and resending the soft bounced emails based on the predefined business rules.
 

Clicks and Unsubscribes: The system will constantly monitor the unsubscribe requests and click thru activities of the subscribers and update the database as required.