Survey Types
Surveys including Academic / Educational Research, Market Research, Product Research, Customer Satisfaction Surveys,  Employee Feedback and Research Panel Management are supported by the Survey Software Solution.

• Market Research Surveys are used  to seek opinions / feedback from the market for certain product / service. Suitable surveys can be designed and emailed to the target audience.
   
• Product Research Surveys are used to elicit opinions from the target group about a specific product. The survey audience could be regular customers or a select panel group.

• Customer Satisfaction Surveys are employed to gauge the satisfaction ratings from the customers. Matrix (rating scale) type questions are generally used to get the feedback from the customers.

• Employee Feedback Surveys are used by organizations to survey their employees regarding the organization, products, services, processes, employee benefits, employee satisfaction, etc. The terminology Enterprise Feedback Management is used to represent the employee surveys, customer surveys, and other business partner surveys.

• Web Site Feedback Surveys are widely used by organizations nowadays, since website based online marketing is a key component of the marketing strategy. Web sites are used to generate leads/ prospects, educate prospective customers, ecommerce/ online shopping, provide self-service and engage the current customers on an ongoing basis. Hence the functionality and effectiveness / usefulness of the web sites are to be constantly monitored and updated regularly. The feedback from the surveys can be a great tool for the online marketers.

• Patient Satisfaction Surveys are employed by the healthcare industry in order to measure the service quality levels and gauge the patient satisfaction.

• Academic Research Surveys are extensively used the educational institutions, research laboratories, and students as part of their research studies.

• Consumer Panel Research Surveys are essential tools in the hands of consumer marketing companies. Leadpro247 survey tool includes an extensive Panel Management module with inbuilt email list management. Subscription / opt-in / opt-out management, drip emails, etc. can be used by the survey designers and marketers.

• Non-profit / Membership Surveys are employed by non-profit organizations such as associations, clubs, religious bodies, and other volunteer organizations to survey their beneficiaries, volunteers and donors.

• Shopping Experience Surveys are used by retailers and shops to obtain feedback from their shoppers.

• eCommerce Experience Surveys help measure the satisfaction ratings of online shoppers. The survey invitations can be triggered automatically using the drip email trigger mechanism in LeadPro247. By improving the online experience levels of browsers, more visitors can be converted to buyers.