| SEO can be used effectively in
coordination with email marketing. When consumer web sites, micro
sites (hyper sites) or custom landing pages are
designed, it is essential to have the search engine
optimization procedures in mind. Keywords, negative key
words, search engine indexes, links, and site contents are the key concepts in
the SEO process. As the search engine results are
getting crowded, if your web site links are not
displayed in the first one or two pages, the sites will
not be productive. |
| |
| Search Marketing or Search Engine
Marketing (SEM) is essentially a process to bring in
traffic (prospective customers) to your web site. While
Email Marketing is one of the elements of web traffic
generation, designing, building, constantly updating,
and maintaining the web site is another important
element. |
| |
| While Search Engine Optimization (SEO)
is a part of Search Engine Marketing (SEM), people
generally use these two phrases to represent the same.
This is due to the reason that the majority of the
traffic to the website is brought by Search Engines.
While the primary, most widely popular search engines
are Google, Yahoo and MSN, there are several other
engines such as AOL, and Ask.Com are also used by the
internet surfers. Today billions of dollars are spent in
search engine marketing by the businesses in order to
grab the attention of users. |
| |
| When a keyword is provided to the
search engine, it brings in a score of results from its
index of web pages. The primary concerns of a marketer
are (1) How to get into the search engine indexes? and
(2) How to improve the page rankings so that the listing
can be brought near the top. As we all know, the key to
get into the listing is to get indexed in the search
engines and directories with right keywords. |
| |
| The results produced by the search
engines without any payment by the site owner are called
as Organic Results or Natural Results. The role
of Search Engine Marketing is essentially to improve
these results, so that the web site will be visible to
the internet users. The following are the strategies to
be used in SEM. |
| |
- Picking and using right, powerful Keywords
while building the website pages
- Creating Search Engine friendly web pages
- Avoiding Search Engine un-friendly technical
features (flash, heavy images, etc.)
- Including a lot of relevant contents
useful to the users
- Adding the site links to the search
engines for indexing
- Submitting site links to the directories
- Submitting site links to local directories and
industry portals
- Incorporating right Meta Tags in the web
pages
- Monitoring the traffic and updating the site
regularly
|
| When these strategies are
incorporated in online, interactive, search engine
marketing plan, you have a better chance of attracting
traffic. Email marketing can supplement this plan to
bring in more traffic and conversion of clicks into
sales. Hence SEO is not an one time, fixed effort; it is
an ongoing activity to keep the web site healthy to
attract the web users. |
| |
| Anagha Group offers full
line of services in the area of Search Engine
Optimization and Marketing to supplement your efforts.
Please feel free to
contact us for any of
your SEO requirements. We also provide PPC (pay per
click advertising) planning, monitoring and management
services to complement the SEO and opt-in Email Marketing
strategies. |
| |
|
Please
download a copy of LeadPro
solution data sheet in PDF
format. |
|
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|
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|
Email
Marketing ||
Email List Management ||
Email Personalization
||
Campaign
Design ||
Email Newsletters |
|
Google Analytics ||
Advertiser Notifications ||
Email Marketing Software
||
Drip Emails ||
Email
Marketing Reports |
|
Lead Management ||
Lead Capture ||
Lead Distribution ||
Lead Reassignment ||
Lead Qualification ||
Lead Scoring |
|
Lead Quality
||
Lead Follow-up ||
Lead Analysis and Reporting ||
Conversion Tracking ||
Lead Management Software |
