While search engine optimization (SEO)
is the basic requirement for any e-business or
e-marketing platform, its paid service cousin Pay Per
Click (PPC) Advertising helps improve the visibility of
web sites in the search engines such as Yahoo, Google,
MSN and Ask.Com. The paid search results are known
Paid or Sponsored Results (as opposed to Organic
Results which are due to the search engine indexing of
the web sites).
Extensive key word analysis,
planning and management efforts are required to get the
best results and reduce the PPC cost. Number of impressions,
number of clicks (click thru ratio - CTR), key word
optimization, page ranks and budget management are the
important concepts of pay per click advertising.
Google
Adwords, Microsoft
Adcenter and Yahoo
Search Marketing are
the three leading PPC programs. that majority of the
business are using today to generate traffic to their
websites. Also, note that these three services provide
their advertisements to several other search engines.
PPC advertisements are of two
types: (1) Search Engine Ads and (2) Context
or Content Match Ads. The content advertisements are
served by other sites such as buy.com, amazon.com, and
almost all other web sites. While designing the ad
programs, one can exclude Content Ad, if it is not
preferred.
The planning and management of Pay
Per Click advertising is a time taking and laborious
process. As the ads are selected based on the bids
provided by the advertisers, the process needs to be
constantly monitored. Selecting the right keywords,
advertisement display and adjusting the bids are the key
areas of PPC management. while the search engines
measure the results in terms of Number of Impressions
(ads served) and Number of Clicks, the Cost per Click
(CPC) and Converted Clicks are the real
measures from the advertiser's perspectives.
Anagha Group provides the entire
range of PPC services along with Search Engine
Optimization and LeadPro Email Marketing services.
Please do not hesitate to
contact us for a
personalized analysis of your SEO, PPC and Email
Marketing needs (no commitment required).
Please
download a copy of LeadPro
solution data sheet in PDF
format.
