| Following efficient list
management practices is the basic foundation of email
based marketing. With the increasing regulatory
compliance requirements (CAN-SPAM), it is very important
to keep the marketing lists clean, accurate and updated.
The lists are "living documents" as subscribers /
prospects / customers can opt-out of your lists any
time. Proper categorization of lists based on nature of
contents would be very helpful in targeted marketing /
segmentation of campaigns. |
| |
|
Email Management
solutions and services from Anagha Group helps you
create prospect / customer lists from internal and
external sources, cleanse and scrub the list data,
manage them effectively, design and schedule email
campaigns, track click thru and forwarding activities,
and analytics reporting. |
| |
| Sources of Lists |
| The sources of your email lists could be
from internal lists of the organization or external. Please
note that you can not buy or rent the email addresses and
use the list for email marketing through LeadPro. In order
to be CAN-SPAM regulation compliant, the addresses
should be based on the users' permission to email. |
| |
| Examples of internal lists are your
existing customers, prospects who have participated in your
earlier promotional programs (provided you have obtained
permission to their email addresses for future campaigns.
Another example of internal list source would be the list of names
and addresses of the attendees of a trade show when they
visited your booth. Internal lists are essentially obtained
from your internal database systems within your
organization. |
| |
| The major source of email addresses used in
eMarketing nowadays are obtained through the sign up pages
of web sites including your corporate web sites, product web
sites and promotional web sites. You can also manage the
signup page using the LeadPro tool. |
| |
| Permission based Marketing |
|
Addresses obtained through the sign up web pages are
based on the users' permission. Double opt-in process
can also be followed to obtain an explicit permission
from the user. However note that the volume of users or
addresses will be much lower but the quality of the data
will be much higher. If you are using post cards and other print
campaigns to obtain email addresses, make sure that their
explicit permission is obtained. |
| |
|
List Categorization |
|
Categorizing the list data would help you
manage the lists easily. Campaign definition also would be
much easier if you can easily the segment the target
audience using the category. This practice will also help
enforce the permission based marketing principle. Better
opt-in (opt-out) management and targeted campaigns produce
significantly higher results. |
|
|
|
List Creation
/ Import |
|
The lists can be created directly if you
use a sign up web form. However, there is significant data
available within the organization in other databases and
application. Such data can be imported in to the LeadPro
application using the simple interface. List data can also
be entered manually into the LeadPro system. This would be
very useful feature for small businesses who do not have
required IT resources to create internal systems. |
|
|
|
List Contents |
|
While the list should have the email address
of the user or subscriber as the minimum requirement,
additional demographic information such as name, address,
age, gender, income range, product usage or purchase,
promotional participation would help better segmentation of
the audience. The contents of the list varies with the
business requirements and campaign specific requirements. |
|
|
|
List Maintenance |
|
Note that the list is a 'living document'
and hence needs to be maintained on a continuous basis. List
quality is the most important factor in the return on email
marketing. Opt-out and opt-in management are the most
important facets of list maintenance practice. |
|
|
|
Please
download a copy of LeadPro
Email marketing solution data sheet in PDF
format. |
|
|
|
 |
|
Email
Marketing ||
Email List Management ||
Email Personalization
||
Campaign
Design ||
Email Newsletters |
|
Google Analytics ||
Advertiser Notifications ||
Email Marketing Software
||
Drip Emails ||
Email
Marketing Reports |
|
Lead Management ||
Lead Capture
||
Lead Distribution ||
Lead Reassignment ||
Lead Qualification ||
Lead Scoring |
|
Lead Quality ||
Lead Follow-up ||
Lead Analysis and Reporting ||
Conversion Tracking
||
Lead Management Software |
