| Many think of Lead Scoring as the
process of assigning a number or a grade to a lead /
prospective customer. Assigning a number or score (on a
scale of 1 to 10 or 1 to 100 or A, B or C) will not help
in converting the Lead to Sales. The Score of a Lead should be
considered as a grade at a particular point in time and
not a permanent number valid forever. The score is not
a constant but an ever changing number arrived at using
several parameters.
With the advent of internet, self service
portals, email marketing and multi-channel customer
support and sale support facilities, the leads have to
be constantly tracked, assessed and scored to reflect
the current status. |
