| As mentioned in the email design
practices discussion, marketers have the option of
sending the permission based emails either in HTML
format or in pure text format. While the text formatted
emails may have better delivery rates, the technology
advancement in rich text (fonts, colors, images, etc.)
can not be leveraged to get the attention of the users.
However resorting to only HTML formatted emails also
have problems, as still some percentage of users prefer
text only emails and shut out HTML email messages. Hence a
combination of HTML and Text emails is the only option
left to the marketers. Using a multi-part email
formatted campaign is the preferred one. The email
server delivers the HTML or Text email content based on
the receiving systems capabilities |
