LeadPro All-in-one eMarketing
Solution. Target Marketing. Permission Marketing.
Segmentation. Quality Vs Quantity. Right Message. Right
time. Right Subscriber. Proactive List Management.
How NOT to
lose Subscribers?
Since there is an easy mechanism
for the subscribers to opt out of the email list per
CAN-SPAM regulation provisions, it is
critical to understand their requirements and manage the
campaigns accordingly. Target Marketing and Campaign
Segmentation approaches help to provide the right
messages to the right target audience. Establishing
solid permission based marketing procedures and building
trust with the subscribers will add enormous value to
retain the subscribers.
Here is the check list for
gaining quality subscribers and retaining them.
Ask for the permission
while adding them to the list
Use Opt-in or Double
Opt-in process while signing up customer on the
Internet.
Avoid 'assumed opt-in'
method
Reduce Frequency of
Email Messages
Use Target Marketing -
Segment the list and send emails only when necessary
Increase the Relevancy
of the subject (email) matter to the subscriber
Personalize the email
messages as much as possible
Provide personalized
landing pages
Right message at right
time to the right subscriber
Email is NOT Free; do
not 'blast' emails
Quality is the most
important factor
Follow consistence
across messages, campaign, organization
Keep in mind the
reputation of the brand and organization
Please
download a copy of LeadPro
solution data sheet in PDF
format.
